We love Old Spice guy! Old Spice Body Wash — not so much[ Tue, 20 Jul 2010 18:44:32 GMT ]Thanks to seamless scene changes, Harlequin romance scripting and Isaiah Mustafa's over-the-top bravado, "I'm on a horse" is ingrained in our pop culture consciousness. Unfortunately for Old Spice, that campy cache hasn't translated to increased sales.