Monday, November 14, 2011
Overstock retreats from O.co name change
[ Mon, 14 Nov 2011 16:52:19 PST ]
Internet retailer resurrects old Overstock.com brand for Web site and ads "for now" following customer confusion, its president tells AdAge. But Overstock says switching to the O.co brand is still a goal.
[ Mon, 14 Nov 2011 16:52:19 PST ]
Internet retailer resurrects old Overstock.com brand for Web site and ads "for now" following customer confusion, its president tells AdAge. But Overstock says switching to the O.co brand is still a goal.
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