5 things to watch for at SXSW[ Fri, 09 Mar 2012 15:42:33 EST ]South by Southwest, the tech-music-movie conference getting under way here Friday, isn't typically a place for big newsy announcements. The indie ethos of SXSW is more about discovering the hot emerging thing -- a new mobile app, a bold filmmaker, a brilliant set by an undiscovered band.