Friday, March 9, 2012

How the 30-minute Kony 2012 video went viral
[ Fri, 9 Mar 2012 01:19:32 GMT ]

There's no planking or other pranks in it — no cats walking on iPads, no babies riding on Roombas. And instead of being 30 seconds, this video is 30 minutes long. Nevertheless, a short film about a campaign to capture a Ugandan warlord has gone uber-viral in a matter of three days, reaching more than 40 million views on YouTube as of Thursday.There's no planking or other pranks in it — no cats walking on iPads, no babies riding on Roombas. And instead of being 30 seconds, this video is 30 minutes long. Nevertheless, a short film about a campaign to capture a Ugandan warlord has gone uber-viral in a matter of three days, reaching more than 40 million views on YouTube as of Thursday.


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