On message with social media? Good luck[ Sat, 03 Mar 2012 18:54:24 EST ]The Mitt Romney campaign's attempt to control the message fell victim to its own disciplined approach during the Rush Limbaugh "slut" furor. After Romney zipped past CNN's camera without making a comment, the candidate and his staff hopped aboard their campaign plan for a five-hour flight to Ohio. While he was in the air, his adversaries were having a field day with his silence on the Limbaugh comments. A tweet from this reporter about Romney's nonresponse was re-tweeted by other media outlets and within seconds it had entered the social media bloodstream.