Instagram's first photo was of this puppy[ Tue, 17 Jul 2012 15:29:29 GMT ]From an old-timey looking picture of a puppy to a $1 billion buyout by Facebook, Instagram's come a long way from its first photo upload on July 16, 2010. The free photo-sharing program, originally called Codename, when public three months later, in October, recalls an Instagram blog post commemorating the anniversary.