How Apple's story is like 'Breaking Bad'[ Fri, 31 Aug 2012 09:15:49 EDT ]There's a reason why we tech writers are so endlessly fascinated by the story of Apple. The rise, fall and stunning rise again of the tech company has, over several decades, been like watching a really good, long-running cable TV drama -- in particular, a relentlessly tense and engrossing one called "Breaking Bad."