'Binders Full of Women,' other Internet memes trump voter issues[ Wed, 17 Oct 2012 23:07:52 GMT ]Like "Fired Big Bird, " "Women in Binders" is spreading another negative Romney message so simple and crafty, suspicious types might wonder if it came from inside the Obama campaign. Because hey, all the quickest, catchiest memes in this, our very first "social media election," favor the incumbent president.