Saturday, May 18, 2013
How BlackBerry is fixing its once 'broken' brand
[ Sat, 18 May 2013 11:00:00 GMT ]
Chief Marketing Officer Frank Boulben is trying to re-energize the brand by focusing on the BlackBerry name, eschewing old standbys like Bold and Curve. [Read more]
[ Sat, 18 May 2013 11:00:00 GMT ]
Chief Marketing Officer Frank Boulben is trying to re-energize the brand by focusing on the BlackBerry name, eschewing old standbys like Bold and Curve. [Read more]
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